Elevate Your Online Presence With Rich Internet Applications! Elevate Your Online Presence With Rich Internet Applications!
By John Frey
Your friend calls you up at the last moment and goes like, "Hey. There's a hip party around the block, tonight! Better not miss it". You jump off the bed, not out of excitement but, because you don't have a Cinderella dress for the bash. "Okay, wait... This is not 1996"; you think to yourself and run to your notebook, switch it on and rush to D&G website. There it is; your dream attire! You put your hands inside the notebook's screen and take the dress out of that website, in a blink!
Don't believe it? You will, soon enough, because this is the future of Rich Internet Applications (RIAs): an implausibly interactive and flexible web experience.
As the majority of people, around the globe, begin to use broadband connections; your RIA incorporated website has more chances to clutch the mainstream potential consumers of your product/service.
Now, the million dollar question is: What RIA do I integrate into my website to provide a more engaging web experience to my prospective consumers? Well, the answer is as simple as it gets. I will jot down examples of some award winning RIA-incorporated websites and you'll know exactly what you want for your website.
On July 21, 2007; The Simpsons movie was released world-wide. They launched a series of promotional campaigns for the movie. From McFarlane's Simpson Toys and EA's "The Simpson Game" to the Hill figure of Homer in Dorset; they did it all. However, the all favourite Simpsonize Me promotional crusade was the most successful of all. Now, what was so thriving about this website? Believe it or not, just three words: Rich Internet Application. You upload a picture of yourself and it generates an image of you as a Simpson's character. It's fun, engaging and, above all, you get simpsonized!
Ikea came up with an even better idea. They created "Anna", a female bot, to assist and guide you through their website. You communicate with her and she answers all your questions like a real sales representative. Now, that's nifty.
Using the RIA framework, YouTube has revolutionised the delivery of video content over world-wide web. Some top-notch websites have even introduced custom product configuration setups. Let's take Reebok, for instance. You can design your own Reebok and pump up your closet. It's exactly what every customer wants; a personalised product.
Accessibility, performance and consistency are the key characteristics of Rich Internet Applications. It's all about providing an unparallel startling experience to the web community. Your users will love talking to your bot or designing your product that, eventually, they would dig your website and make a purchase.
It's all about exposure; therefore, you need to elevate your online presence with Rich Internet Applications because you don't want to lag behind in the future stampede of competition.
John Frey is an author of a number of online business development articles. He has been working for a highly reputed Software Solution Provider, Elevation New Media, for over decade now and is an expert in providing useful tips to optimize websites.
For more information on web design, web development and e-marketing services, please visit:
http://www.elevationnewmedia.com
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